Strategy consulting firm
- Brand
- Website
- Marketplace
Building a premium identity and a digital presence to match a consulting firm.
- Client
- ABC Strategy & Management
- Sector
- Consulting
- Year
- 2026
Matching the digital presence to the expertise.
For a consulting firm, first impressions count. The brand, the website and the sales materials have to inspire the same confidence as the work they represent. The goal was a more consistent identity, and a website able to turn that perception into real opportunities.
Brand.
From one logo to a whole system.
A refined institutional wordmark, a navy and gold palette, an editorial Cormorant Garamond and DM Sans pairing, an app icon, stationery and a voice, drawn into one brand guide.
One brand, across every client material.
Proposals, reports and transactional emails were designed in the same visual system, keeping the identity consistent at every touchpoint.
Website.
A fully bilingual site, built for clarity and trust.
Designed and developed to offer a clear, consistent experience in French and English, with a journey built to guide visitors all the way to getting in touch.
A clear path, from the start.
A structured presentation of ABC's consulting method, designed to explain the approach clearly and build trust before the first conversation.
A broad offering, made simple to navigate.
A service architecture designed to make a broad offering clearer, more readable and easy to browse.
A consistent experience on every screen.
A browsing experience optimized for mobile, desktop and tablet, consistent on every device, in both languages.
A face, and proof, behind the firm.
Founder positioning, credibility signals and educational content, brought together to build trust and support acquisition.
An editorial platform that earns visibility.
Built to broaden semantic coverage, strengthen organic search, and give the firm more visibility in search engines and in AI-generated answers.
A website that generates and qualifies leads.
A downloadable diagnostic acts as a lead magnet, while qualification forms capture, qualify and prioritize opportunities before the first consultation.
Marketplace.
Beyond the website.
A marketplace for downloadable reports, built on the same identity and technical foundation as the website, to open a new revenue stream.
qualified business opportunities since launch, several of them through AI search.
A new presence for ABC, built to be seen, understood and chosen.
- Live at abc-management.org, a presence that reflects the quality of the firm's work.
- A standalone logo, grown into a complete premium brand system across site, proposals, presentations and client materials.
- A foundation the firm keeps building on as it grows.
Property management platform
- Brand
- Product
- Web